Unfortunately, the biggest news in Canadian politics this week was the latest social media video by aspiring content creator and Conservative leader Pierre Poilievre. He even brought it up in Question Period:
Pierre “Housing Hell”: That’s the title of my brilliant new documentary about how Justin Trudeau ruined Canada. Millions of people have watched it so far. So, Justin, why won’t you?
Justin Canadians deserve a government that’s focused on fixing the housing crisis. That’s why we’re working with municipalities to modernize how homes are built, eliminating sales tax for new rental construction, and making historic investments in affordable housing.
Pierre So then why are Canadians living in tents? Rents have doubled since you became prime minister. Toronto has the worst housing bubble in the world. And Canada has the worst mortgage bubble in the world. You’ve messed up so badly that I’m willing to put partisanship aside and inviting you to my house after work so we can watch my groundbreaking and much-acclaimed documentary together.
Justin You were housing minister when Stephen Harper was prime minister. You could’ve prevented the housing crisis back then. But you did nothing. You had no plan then… and you have no plan now.
Pierre Not true! My plan is to eliminate gatekeeping bureaucrats, sell off government buildings, require cities issue 15% more housing permits per year – and withhold federal funding until construction is complete. But you’d know that already if you’d just take a break from your photo-ops, come over to my place, and watch my movie with me.
Justin Pierre, your plan is to pick fights with municipalities, bring back the sales tax for new rental construction, and utterly defund affordable housing projects. That won’t fix the housing crisis.
Pierre Oh, so you have seen my documentary? I guess one of my fans must have posted it on TikTok!
Justin When I came into Question Period today, I didn’t think I’d be hearing an infomercial for how great Pierre Poilievre’s social media skills are. I’ll admit that you’re very good at spreading misinformation and disinformation online. But I’m more interested in building houses than getting clicks.
Pierre Don’t act like you don’t want to be famous on social media! The only difference between us is that you’re a total failure. You recently posted a video pretending to be a real estate agent. But everybody laughed at you, and nobody watched it. Justin’s videos don’t get clicks and his houses don’t have bricks!
Yves-François I’m sorry to interrupt this review of amateur film…. But Canadian media is in crisis. Our journalism is getting weaker, especially in rural communities. Does the prime minster agree with the Bloc Quebecois that there is no worse time in Canadian history than right now for the CBC to be cutting 800 jobs?
Justin I’ve been concerned for years about what’s been happening to our media. That’s why my government has invested in Canadian journalism – and continues to defend it from web giants. In fact, I’m pleased to say that we’ve recently brokered a new deal with Google.
Yves-François You got Canadian media $100 million from Google. Good for you. But it’s clearly not enough. Canada’s private media has already cut way more than $100 million in operating costs. And the CBC is asking for a piece of that $100 million – even as its CEO entertains the possibility of giving herself a Christmas bonus. Does the prime minister recognize that the CBC must be held accountable?
Justin I’ve always understood the essential role the CBC plays in producing Canadian journalism – particularly in rural communities. That’s why one of the first things I did when I became prime minister was cancel Harper’s cuts to our public broadcaster. But if Pierre becomes prime minister, he’ll gut the CBC, and he’ll refuse to lift a finger to help Canadian journalism… because he doesn’t care about the role it plays in our democracy.
You know I like to add some spice when I’m summarizing Question Period. But Poilievre really did refer to his 15-minute narrated PowerPoint presentation as “brilliant” and “my groundbreaking and much-acclaimed documentary.” And he really did say that Trudeau’s “videos don’t get clicks and his houses don’t have bricks.”
In fact, Poilievre’s so-called “documentary” is little more than a cheaply produced collection of preexisting talking points. It’s a smarmy combination of objective facts and glaring omissions designed to pin all of the world’s problems on Trudeau. It’s the absolute opposite of journalism. It’s propaganda.
Nonetheless, Canadians are loving it. The video has already been viewed nearly 5 million times between X and YouTube. For comparison’s sake, the average CBC investigation probably gets closer to 50,000 views – and I’d hazard to guess that the majority of the CBC’s “essential” local news stories are read by fewer than 500 Canadians.
So Poilievre really is popular. But do you know what else is popular? Videos of people popping pimples. I just watched one with more than 50 million views. Does that mean Canada should elect a pimple popper for prime minister? I guess that’s something Canadian voters will decide.